Asking people to change their toothpaste habits is an enormous burden on the company trying to change them. I think that, if I had a business and I didn’t approach it as an advocate, I wouldn’t have thought it was possible.
It’s actually something that they really advise against in business. What do you think it takes to get people to make a behavior change? Your tablets require people to make a behavior change. People have obviously been passionate about conserving the planet for a really long time, but, in 2018, it was more at the beginning of the plastic problem conversation, and it was the right video at the right time with the right product. I went from $6,000 in sales my first year to $200,000 in sales within the first few days the video went up.
BITE TOOTHPASTE BITS REFILLS TV
It was 6 am, and I was leaving for my TV job in 20 minutes.Ī few weeks later, I was sitting at home, and my phone started going crazy. If you look at the video, I hardly have makeup on. They asked me to send some iPhone videos of myself talking about my company. Women’s Health was featuring women-run businesses that were trying to do good in the world. You can compost the paper refill afterward, and keep refilling it over and over again. It has a metal case, and you put the paper refill in the case. Our most recent product is the first-ever plastic-free deodorant with compostable refills. Now, we have the tablets, mouthwash, a bamboo toothbrush, floss and the first-ever 100% plastic-free whitening gel.
We ended up having a video go viral on Facebook in 2018. I was selling it on Etsy, and I figured my TV producer friends might want to use it. I talked to dentists and oral hygienists, and I came up with a tablet formula that I was pressing out in a machine in my living room. That was the beginning of a long-term obsession with oral care and toothpaste. So, I was looking for alternatives, but everything was packaged in plastic or had ingredients I didn’t want to use. I was going though those little toothpaste tubes, and it felt incredibly wasteful. I was working as a TV producer and was on a plane every other week.
BITE TOOTHPASTE BITS REFILLS UPDATE
Beauty Independent talked to McCormick, formerly a producer on HGTV’s “HouseHunters,” about initially building Bite while maintaining her full-time job, steering clear of external investment so far, diversifying marketing tactics in the wake of Apple’s iOS 14 update and the best advice she’s been given about running an entrepreneurial brand. “Having a subscription base of people who love your product and want to show up every four months and add on more products to their subscription has really allowed us to weather storms that others who didn’t have that wouldn’t have been able to make it through.” Bite, which rejected two offers on “Shark Tank” last year, including one from Mark Cuban for 15% of the company for $325,000, has bootstrapped its way to $25 million in sales in less than three years. “Now that I have a business that’s growing and thriving, I realize how incredible and valuable having subscription is,” says McCormick. Bite’s subscription model, enacted by it early on along with refillable pouches of its toothpaste tablets, is integral to its refill strategy. In addition to convincing customers to bite Bite’s toothpaste tablets that are housed in glass jars rather than plastic tubes, she’s getting customers to refill them and her brand’s deodorant.
But McCormick has a practice of turning activities that seem a bit strange into the driving forces behind her brand, all to help protect the planet. For probably the overwhelming majority of those people, the activity seemed a bit strange. Millions of people have viewed Women’s Health’s 2018 Facebook video showing Lindsay McCormick, CEO and founder of Bite, chew toothpaste before brushing her teeth.
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